The Global Marketing Show

David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now. 

By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world. 

He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made. 

You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.

Other Links:

Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/

Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows

Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with David - https://www.linkedin.com/in/doliva/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Sara Baxter Orr, SVP & Global Head at Anaplan, worked at a senior level for Verizon Wireless, a domestic division when she was promoted to run a global division. 

As an US English speaker with no global experience, she was intimidated. 

After gaining experience and learning that her authentic way of working with people worked, she continued with global leadership. 

She now heads up Anaplan, a fast growing business services company. 

In this episode, she shares how virtual work has led to many benefits in global leadership.

Visit - www.anaplan.com to learn more

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Sara - https://www.linkedin.com/in/sarabaxterorr/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Kyle Hegarty, Managing Director at Leadership Nomad (a division of TSL), wrote the book, “The Accidental Business Nomad,” about succeeding in business across cultures. 

Listen as he talks to me from Singapore and explains problems he encountered and recommendations for avoiding those mistakes. 

He talks about how to understand the deeper levels of language and why a prostitute wouldn’t take the translation job he offered!

To access the “Communication Contracts” and other tools visit - https://www.leadershipnomad.com/businessnomad

To find his book, visit - https://www.amazon.com/Accidental-Business-Nomad-Survival-Shrinking/dp/1529329078

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Kyle - https://www.linkedin.com/in/slapdragons/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Wendy Pease, host and President of Rapport International, commemorates the first anniversary of The Global Marketing Show podcast with a live episode.

She talks about how the podcast got started with Aubin Mutschler, a local high school intern and then she shares some of her favorite episode guests and a few big announcements.

Tune into this special episode to learn about the show and help us celebrate.

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Erica Tucker, Global Product Support Manager at Overdrive, grew up in a small town in Ohio and never travelled globally. 

She learned how to connect with people by hanging out in the coffee shop with the old guys.

Now she manages global relationships for Overdrive - a company that provides electronic books and resources to libraries and organizations around the world. 

This is a good episode to listen to especially if you are an author who wants to get your book distributed internationally, a reader who wants to access books online in any language, or a small-town person who wants to learn how to connect across the global business arena!

Erica’s love of words, books, and people are fun to hear about.

And hear her Dad’s advice…. “You are good enough to go anywhere, but not too good to go anywhere!”

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Erica - https://www.linkedin.com/in/erica-tucker-542902193/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Mario Nawfal, Founder of Froothie and 6 other companies, is an interview you don’t want to miss. 

His early success in business and his relationships around the world are impressive. 

He’s personable and insightful in talking about his motivations, his companies, and his strategies. 

Listen to how he develops influencers differently in both B2C and B2B companies.

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Mario - https://www.linkedin.com/in/mario-nawfal/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

AJ Wilcox, Founder of B2Linked, is a whiz at social media ads and decided to specialize in LinkedIn ads when he opened his agency B2Linked. 

His journey from a mission in the Ukraine to a Global LinkedIn ads specialist is fascinating. 

Even if you never wanted to know about paid advertising in the US versus international markets, check out this episode.  It might have you take new actions.

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with AJ - https://www.linkedin.com/in/wilcoxaj/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Aleksandra Efimova, CEO of Russian Pointe Group International and FLX Stretch, was born in Russia during a time without entrepreneurs.

Aleksandra moved to the US and began her pursuit of the American Dream in her college dorm.

She now runs two global companies that source, sell, and support serious dancers with dance products and casual athletes with stretching.

In this fascinating conversation, see how Aleksandra lives her belief that the worst regrets come from not trying. 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Aleksandra - https://www.linkedin.com/in/aleksandraefimova/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Brian Jones, Global Products Sales Manager at Geocomp, had little experience with the international community prior to becoming a global sales manager. 

Before his first trip abroad, he felt worried about language issues, cleanliness, and safety of other countries. 

Now, he’s a seasoned traveler and global citizen. 

His advice - seek out your local state export support agency and recognize we are all people. 

Listen to why stress load in his industry is a good thing.

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Brian - https://www.linkedin.com/in/brianjonesgeocomp/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Marty Parisien, CEO of Singing Dog Vanilla, is fascinating.

He’s a master relationship builder with people from around the world, no matter the languages spoken. 

He’s grown his successful business only on handshakes - with small farmers in Indonesia to buyers at Whole Foods. 

In this episode learn why he does this and how “Singing Dog Vanilla” got its name. 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Marty - https://www.linkedin.com/in/marty-parisien-50101819/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com