May 18, 2022
Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange).
With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts.
He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don’t know about FX.
Mark passionately and clearly, entertains and educates us in this important area of global marketing.
Links:
www.greenshootsfx.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mark - https://www.linkedin.com/in/markridley73/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
![Translating Education into Experience - Show #77]()
April 27, 2022
Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started.
With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience.
The best benefit – the students are exposed to different cultures and experiences that give them power to deal with ambiguities.
In this episode, we also talk about his research and publications on how conflict/war affects economic growth.
He believes that by offering opportunities for students from around the world to develop relationships, IES Abroad encourages cooperation instead of conflict.
With his experience as a federal economist, a college professor, and non-profit executive, he’s fascinating to listen to.
Links:
https://www.iesabroad.org/
https://www.studyabroadfoundation.org/
https://www.theamandagorman.com/ - Amanda Gorman is the youngest inaugural poet in U.S. history, as well as an award-winning writer and cum laude graduate of Harvard University who studied abroad through IES Abroad.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Gregory - https://www.linkedin.com/in/gregory-hess-653a627/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
April 20, 2022
Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries.
If you don’t have the right segmentation and research, you compete and lose against bigger players.
He talks about his experience in finding a hot market for saunas and gym equipment.
And what your distributor can handle and why translation is better handled by the company.
A steamy episode for leaders who want to enter the US.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Juha - https://www.linkedin.com/in/juhavaisanen/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
March 9, 2022
Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods, regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions.
Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada.
If you are planning a golf vacation, you’ll hear about the different ways people play golf in Japan, Malaysia, France, in the US and more!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jean-Pierre - https://www.linkedin.com/in/jpdegembe/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
January 19, 2022
Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success.
In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts.
His insights and experience on content creation, translation, and quality can help every country head or marketing person.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Fernando - https://www.linkedin.com/in/fernandomaroniene/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
