The Global Marketing Show
88 Countries and Counting! - Show #46

88 Countries and Counting! - Show #46

July 28, 2021

Babs Ryan is a dynamite!

She’s Board Director for Worker’s Credit Union, got a pile of patents, been to 88 countries and aims to join the “Century Club”! 

Her college boyfriend wisely said, “global business will make us rich, let’s get an MBA in that.” 

While he dropped out, she succeeded.

Listen to her share her wealth of stories about her global experiences in marketing. 

Learn about the La La La (or No No No in Arabic) campaign in the Middle East; the “matching leathers” campaign for Kawasaki; and how the best marketers (Nike, Orvis, REI, Airbnb) are connecting people. 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Babs - https://www.linkedin.com/in/babsryan/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Plan Early for a Global Medical Device Launch - Show #45

Plan Early for a Global Medical Device Launch - Show #45

July 21, 2021

Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices. 

He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win.

He also shares his “Tell don’t Ask; Lead don’t Follow advice.”

The biggest mistake he sees - not thinking about global markets from the start!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Michael - https://www.linkedin.com/in/michaeldrues/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Know your Strengths - Show #44

Know your Strengths - Show #44

July 14, 2021

Jamie Douraghy, Coach and Team Facilitator at Life Work Integration, is a global leader that knows that by understanding your strengths, having the right “mindset”, and understanding your purpose/passion, you and your team can do great things.

As a global leader in Entrepreneur’s Organization (EO) and in working with leaders from around the world, he talks about how similar human desires are and how interpreters can slow down the conversation to give space to important insights. 

As a world ranked fencer, Jamie explains how the “why” of sporting success aligns with business success.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Jamie - https://www.linkedin.com/in/jdouraghy/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Connecting the Global Business Community - Show #43

Connecting the Global Business Community - Show #43

July 7, 2021

Max Sutherland, President & CEO of World Trade Center Atlanta, recognized at an early age that global businesses have influence and power to make positive change. 

Rather than pursuing a diplomatic career as he planned, he rose in global positions at Citicorp, Chase Manhattan, KPMG, and more. 

In his current role at the World Trade Center in Atlanta, he sees the opportunity to bring the fractured global business community together and offer training to new entrants.  His stories are fascinating. 

Keep an eye on this guy!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Max - https://www.linkedin.com/in/maxsutherland/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Communicating Clearly in English - Show #42

Communicating Clearly in English - Show #42

June 30, 2021

Mollie Ring, Principal at Dialogic Solutions, knows that good writing in English is simple, evergreen, clear, concise and conveys your message. 

An added bonus -it’s also easy to translate! 

Her stories of working with entrepreneurs in 13 countries in Central and South America is fascinating as she talks about the similarities and different obstacles they face in growing their businesses in the various countries.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Mollie - https://www.linkedin.com/in/mollie-ring-44825212/   

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Former Cigna Chief Brand Officer talks Global Marketing - Show #41

Former Cigna Chief Brand Officer talks Global Marketing - Show #41

June 23, 2021

Stephen Cassell has a distinguished career in global marketing working for and rising up through the ranks of Cigna, JP Morgan, and HSBC. 

Hear about his fears, how he got his first position in global marketing, avoiding mistakes, and suggestions he has for communicating globally while managing a brand.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Stephen - https://www.linkedin.com/in/stephenacassell/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Hot Ideas and Expert Global Teams - Show #40

Hot Ideas and Expert Global Teams - Show #40

June 16, 2021

Chris Salazar recently started as the VP of Commercial marketing at Fluke Health Solutions, a global medical device and services company. 

They lucked out in hiring him as he brings strategic thinking about digital marketing and knowledge about building global teams.

Listen to his ideas and learn how the company successfully pivoted their sales during Covid.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Chris - https://www.linkedin.com/in/csalazar/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Global Exhibits Can Bring Business! - Show #39

Global Exhibits Can Bring Business! - Show #39

June 9, 2021

Stephan Murtagh is the Exhibition Guy, a specialist who uses triscadecaphobia and 3+4+6 to show people how to turn wasted exhibiting into successful events. 

Hear the suggestions he makes to clients to improve their results and how to connect in any country.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Stephan - https://www.linkedin.com/in/the-exhibition-guy/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

From $Multi-Billion Manufacturing to Entrepreneur - Show #38

From $Multi-Billion Manufacturing to Entrepreneur - Show #38

June 2, 2021

Cheri Williams-Franklin, CEO and Founder of Life Snapshot, gained experience as a product manager in huge, international companies where she travelled the world. 

Hear her recommendations on how to launch products internationally and about the vision she already has for global expansion of the Amazing company she founded - www.lifesnapshot.com.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Cheri  - https://www.linkedin.com/in/cheri-williams-franklin-mba-9b66151b/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Bringing Global Experience from Snap-on Tools - Show #37

Bringing Global Experience from Snap-on Tools - Show #37

May 26, 2021

Rob Halverson, Sales Director at Quin Global Americas, built a career in domestic sales at Snap-on Tools which has large, international sales. 

He then moved to Quin Global to expand their business - both domestically and abroad.

Even without direct international sales, he’s “scrappy”, hardworking, smart, and understands the opportunity for global sales. 

Listen as he explains how he plans to build their global marketing.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Rob - https://www.linkedin.com/in/rob-halverson-2a7171106/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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