The Global Marketing Show
Localize your Quotes - Show #79

Localize your Quotes - Show #79

May 18, 2022

Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange).  

With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts.  

He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don’t know about FX. 

Mark passionately and clearly, entertains and educates us in this important area of global marketing. 

 

Links:

www.greenshootsfx.com 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Mark - https://www.linkedin.com/in/markridley73/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com 

 

What is an NFT - We’ll Translate it into English - Show #78

What is an NFT - We’ll Translate it into English - Show #78

May 11, 2022

Mario Nawfal, CEO of NFT Tech and founder of Froothi, engages us with the basics of NFTs and cryptocurrency.  

You don’t need to understand the technology to see his vision of the future.  

Listen as he describes the opportunities and tells us his memorable quote about how humans underestimate innovation.   

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Mario - https://www.linkedin.com/in/mario-nawfal/  

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Translating Education into Experience - Show #77

Translating Education into Experience - Show #77

April 27, 2022

Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started.

With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience. 

The best benefit – the students are exposed to different cultures and experiences that give them power to deal with ambiguities. 

In this episode, we also talk about his research and publications on how conflict/war affects economic growth.

He believes that by offering opportunities for students from around the world to develop relationships, IES Abroad encourages cooperation instead of conflict. 

With his experience as a federal economist, a college professor, and non-profit executive, he’s fascinating to listen to.

Links:

https://www.iesabroad.org/

https://www.studyabroadfoundation.org/

https://www.theamandagorman.com/ - Amanda Gorman is the youngest inaugural poet in U.S. history, as well as an award-winning writer and cum laude graduate of Harvard University who studied abroad through IES Abroad.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Gregory - https://www.linkedin.com/in/gregory-hess-653a627/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Exporting into Hot Markets in the USA - Show #76

Exporting into Hot Markets in the USA - Show #76

April 20, 2022

Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries. 

If you don’t have the right segmentation and research, you compete and lose against bigger players. 

He talks about his experience in finding a hot market for saunas and gym equipment. 

And what your distributor can handle and why translation is better handled by the company.

A steamy episode for leaders who want to enter the US.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Juha - https://www.linkedin.com/in/juhavaisanen/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Podcasts and Translation - Show #75

Podcasts and Translation - Show #75

April 6, 2022

Lory Martinez, CEO of Ochenta Studios, works with individuals and companies to create and translate podcasts across multiple languages. 

Her stories are fascinating to hear about the preferences across cultures in storytelling and the varied interests of people across countries. 

Learn why you may want to consider adapting your podcast into other languages and how to do it in this information packed episode. 

 

LINKS:

https://podcasts.apple.com/us/podcast/mija-podcast-english/id1480370918

https://podcasts.apple.com/us/podcast/ochenta-stories/id1508889832

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Lory on LinkedIn - https://www.linkedin.com/in/lorymartinez/ Twitter - @ochentpodcasts

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Wendy as the Guest: Conquering Chaos Podcast - Show #74

Wendy as the Guest: Conquering Chaos Podcast - Show #74

March 23, 2022

Once again, the tables are turned as our host Wendy Pease shares a podcast she recently appeared on as a guest – Conquering Chaos.

Host Josh Santo (Senior Product Marketing Manager at Parsable) and Wendy talk about global business in the manufacturing industry and how to handle language for non-English speaking customers, vendors, and employees.

Whether you’re in the manufacturing industry or not this is a great episode!

LINKS:

If you’re a leader in the manufacturing industry, follow the Conquering Chaos podcast for more great episodes - https://parsable.com/conquering-chaos-podcast/

Parsable - https://parsable.com/

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Josh - https://www.linkedin.com/in/joshsanto/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Global Golf and Translation - Show #73

Global Golf and Translation - Show #73

March 9, 2022

Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods, regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions. 

Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada.

If you are planning a golf vacation, you’ll hear about the different ways people play golf in Japan, Malaysia, France, in the US and more!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Jean-Pierre - https://www.linkedin.com/in/jpdegembe/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Disney – HP – Visa and Global Marketing - Show #72

Disney – HP – Visa and Global Marketing - Show #72

February 23, 2022

Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.  

In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.  

With this understanding they can focus on making the future brighter than the past.

We discuss some marketing missteps that Disney made and  how they adjusted for success.  And, how they handle localization and translation. 

And he gives fantastic examples about Visa welcoming visitors, Ray-ban Sunglasses building sales through affiliation, and Alibaba recognizing the importance of red envelopes.

Relevant articles about Chris:

https://www.digitaltrends.com/wearables/visa-payment-ring-rio-2016/

https://www.adweek.com/performance-marketing/why-visa-is-betting-on-the-internet-of-things-for-digital-payments/

https://www.cnbc.com/2017/03/13/visa-pay-with-sunglasses.html

https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2020/06/Chris-Curtin.aspx

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Chris - https://www.linkedin.com/in/christophercurtin/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

It’s NOT If, But When – Protect your Reputation and Build Relationships - Show #71

It’s NOT If, But When – Protect your Reputation and Build Relationships - Show #71

February 9, 2022

Evan Nierman, Founder & CEO of Red Banyan, is no stranger to difficult situations. 

He’s not Olivia Pope nor is he Ray Donovan, yet he helps people get through crises, in countries all over the world! 

His stories are fascinating, and his ability to navigate language and cultures is impressive.

LINKS:

https://redbanyan.com/

https://evannierman.com/

https://www.amazon.com/Crisis-Averted-Strategies-Protect-Reputation/dp/1642252573

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Evan:

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

What do HP, Adobe, and Ricoh have in Common - Show #70

What do HP, Adobe, and Ricoh have in Common - Show #70

January 19, 2022

Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success. 

In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts.

His insights and experience on content creation, translation, and quality can help every country head or marketing person.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Fernando -  https://www.linkedin.com/in/fernandomaroniene/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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