The Global Marketing Show
A Partner Who Cares as Much as I Do About my Translation! - Show #11

A Partner Who Cares as Much as I Do About my Translation! - Show #11

November 25, 2020

He just wants a translation partner “who cares as much about the output” as he does and one who returns his calls. 

Listen to R Elliot Holloway, the Senior Education Content Developer for Align Technology - the makers of Invisalign, as he shares stories about hiring an agency and trusting a distributor to do his translations. 

And, learn about the connotative and denotative meanings of words.

 

Connect with Wendy – https://www.linkedin.com/in/wendypease/

Connect with Andy - https://www.linkedin.com/in/relliotthollowayiii/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Strategies for Entering the US Market - Show #10

Strategies for Entering the US Market - Show #10

November 18, 2020

When you’ve worked across all the continents of the world and met all kinds of people, you get to know that people are the same everywhere. 

Listen as we talk to Andy Korhonen, CEO at Takehill Partners, as he gives advice on how to enter the US market. 

Use his advice to sell across countries, anywhere in the world.

 

Connect with Wendy – https://www.linkedin.com/in/wendypease/

Connect with Andy - https://www.linkedin.com/in/anttikorhonen/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Former Intelligence Officer Builds a Strategy for Global Expansion

Former Intelligence Officer Builds a Strategy for Global Expansion

November 11, 2020

From Harvard to Bahrain to Women in Manufacturing - Stephanie Hendricks is smart, insightful and experienced. 

In her role as VP of Operations and Customer Success at Voltus, Stephanie participated in the planning and strategy for global expansion.

Listen to the criteria for picking the next international market.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Stephanie - https://www.linkedin.com/in/stephanie-hendricks-85b56613/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

The One to Handle your Website Translation!

The One to Handle your Website Translation!

November 4, 2020

The Devil is in the Details, according to Michelle Safrit, global marketing and excel expert. 

Hear about her journey in consolidating product information and messaging for Conitex Sonoco, a global manufacturer of specialty packaging.

Translation is not an afterthought - a purposeful mindset helps the project run smoother.

Hear her compliment Rapport International and how that team made it seamless! Thanks Michelle!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Michelle - https://www.linkedin.com/in/michelle-safrit-inbound-pro/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

Are you a Peach or Coconut?

Are you a Peach or Coconut?

October 28, 2020

Peaches and Coconuts. Americans are peaches and French people are coconuts. 

Listen to this week's guest, Armand Adande, explain how this French analogy came to be.

With years of experience in opening markets around the world, Armand gives great recommendations on how to navigate cultures, read social cues, develop culturally adapted value propositions, and build a plan to launch successfully.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Armand - https://www.linkedin.com/in/armand-adande/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

Crossing Borders and Connecting with People Successfully

Crossing Borders and Connecting with People Successfully

October 21, 2020

Bill Kenney, a former competitive sailor once met the King and Queen of Spain and has visited more countries than the well traveled Joe. 

He is the Founder of MEET and Soft Land Partners, both organizations that help companies expand internationally. 

Listen to his fishing metaphors to get some tricks and tips on how to be successful.

 

Connect with Wendy: https://www.linkedin.com/in/wendypease/ 

Connect with Bill: https://www.linkedin.com/in/bkenney/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

How to Adapt and Thrive in Any Culture

How to Adapt and Thrive in Any Culture

October 14, 2020

What do you do when a Chinese woman in Taiwan drops a half an egg on your noodles? 

Find out in this episode featuring Stephanie Fuccio of HearShare Productions - a US expat who has lived in China, Taiwan, Vietnam, Japan, Malaysia, the UAE, Turkey, and Germany. 

She gives advice on what markets to enter and how to handle cultural differences and not knowing the language.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Stephanie - https://www.linkedin.com/in/dstephfuccio/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

English is NOT the Global Language

English is NOT the Global Language

October 7, 2020

Today's episode features Randi Roger, an expert in global marketing.

Want to build negative feelings with your international partners?  Just tell them “English is the international language”. 

In this podcast, Randi Roger eloquently explains how she managed global communications and reflects back upon how it could have been improved. 

It’s interesting to hear talk about the opportunity costs of not translating.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Randi - https://www.linkedin.com/in/randi-roger/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Burnout is a Global Epidemic

Burnout is a Global Epidemic

October 1, 2020

Burnout is a global issue, particularly with social justice organizations as it’s a fine line between passion and burnout. 

Listen as Davida Ginter of Enkindle Global talks about the global phenomenon. 

Even though her company consults on burnout mostly in English now, listen to her passion for expanding globally across languages and cultures.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Davida - https://www.linkedin.com/in/davida-ginter/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Machine Translation - Will it or Won’t it?

Machine Translation - Will it or Won’t it?

October 1, 2020

Google Translate, Website Translation Plug-in from Google, or Human Translation -  Ed Marsh of Consilium Global Business Advisors and Wendy have a years long debate as to whether you can leverage translation technology in Global Marketing. 

Hear each of their sides on today's episode.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Ed - https://www.linkedin.com/in/edwardbmarsh/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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