The Global Marketing Show
Former Intelligence Officer Builds a Strategy for Global Expansion - Show #9

Former Intelligence Officer Builds a Strategy for Global Expansion - Show #9

November 11, 2020

From Harvard to Bahrain to Women in Manufacturing - Stephanie Hendricks is smart, insightful and experienced. 

In her role as VP of Operations and Customer Success at Voltus, Stephanie participated in the planning and strategy for global expansion.

Listen to the criteria for picking the next international market.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Stephanie - https://www.linkedin.com/in/stephanie-hendricks-85b56613/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

The One to Handle your Website Translation! - Show #8

The One to Handle your Website Translation! - Show #8

November 4, 2020

The Devil is in the Details, according to Michelle Safrit, global marketing and excel expert. 

Hear about her journey in consolidating product information and messaging for Conitex Sonoco, a global manufacturer of specialty packaging.

Translation is not an afterthought - a purposeful mindset helps the project run smoother.

Hear her compliment Rapport International and how that team made it seamless! Thanks Michelle!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Michelle - https://www.linkedin.com/in/michelle-safrit-inbound-pro/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

Are you a Peach or Coconut? - Show #7

Are you a Peach or Coconut? - Show #7

October 28, 2020

Peaches and Coconuts. Americans are peaches and French people are coconuts. 

Listen to this week's guest, Armand Adande, explain how this French analogy came to be.

With years of experience in opening markets around the world, Armand gives great recommendations on how to navigate cultures, read social cues, develop culturally adapted value propositions, and build a plan to launch successfully.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Armand - https://www.linkedin.com/in/armand-adande/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

Crossing Borders and Connecting with People Successfully - Show #6

Crossing Borders and Connecting with People Successfully - Show #6

October 21, 2020

Bill Kenney, a former competitive sailor once met the King and Queen of Spain and has visited more countries than the well traveled Joe. 

He is the Founder of MEET and Soft Land Partners, both organizations that help companies expand internationally. 

Listen to his fishing metaphors to get some tricks and tips on how to be successful.

 

Connect with Wendy: https://www.linkedin.com/in/wendypease/ 

Connect with Bill: https://www.linkedin.com/in/bkenney/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

How to Adapt and Thrive in Any Culture - Show #5

How to Adapt and Thrive in Any Culture - Show #5

October 14, 2020

What do you do when a Chinese woman in Taiwan drops a half an egg on your noodles? 

Find out in this episode featuring Stephanie Fuccio of HearShare Productions - a US expat who has lived in China, Taiwan, Vietnam, Japan, Malaysia, the UAE, Turkey, and Germany. 

She gives advice on what markets to enter and how to handle cultural differences and not knowing the language.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Stephanie - https://www.linkedin.com/in/dstephfuccio/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

English is NOT the Global Language - Show #4

English is NOT the Global Language - Show #4

October 7, 2020

Today's episode features Randi Roger, an expert in global marketing.

Want to build negative feelings with your international partners?  Just tell them “English is the international language”. 

In this podcast, Randi Roger eloquently explains how she managed global communications and reflects back upon how it could have been improved. 

It’s interesting to hear talk about the opportunity costs of not translating.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Randi - https://www.linkedin.com/in/randi-roger/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Burnout is a Global Epidemic - Show #3

Burnout is a Global Epidemic - Show #3

October 1, 2020

Burnout is a global issue, particularly with social justice organizations as it’s a fine line between passion and burnout. 

Listen as Davida Ginter of Enkindle Global talks about the global phenomenon. 

Even though her company consults on burnout mostly in English now, listen to her passion for expanding globally across languages and cultures.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Davida - https://www.linkedin.com/in/davida-ginter/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Machine Translation - Will it or Won’t it? - Show #2

Machine Translation - Will it or Won’t it? - Show #2

October 1, 2020

Google Translate, Website Translation Plug-in from Google, or Human Translation -  Ed Marsh of Consilium Global Business Advisors and Wendy have a years long debate as to whether you can leverage translation technology in Global Marketing. 

Hear each of their sides on today's episode.

 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Ed - https://www.linkedin.com/in/edwardbmarsh/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Welcome to the Global Marketing Show -Show #1 INTRO

Welcome to the Global Marketing Show -Show #1 INTRO

October 1, 2020

The Global Marketing Show is a new podcast from Rapport International. 

Each week we will talk to experts in global/international business, marketing, culture and diversity about their experiences, fears, challenges and successes.

We'll learn how to build a strategy and process for selling to customers in other countries or who speak another language, where to start when you want to export, mistakes that have been made and how to overcome or avoid them, and hopefully we'll have some fun and laughs along the way.

Listen and subscribe so you never miss an episode. And reach out to me on LinkedIn if you have any requests for topics or guests who can add to the discussion.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Play this podcast on Podbean App