The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Thursday Nov 20, 2025
Thursday Nov 20, 2025
This episode is for medical device companies expanding into global markets—covering regulatory approvals, CE marking, clinical evidence, labeling, IFUs, and localization.
In this conversation, Wendy Mackenzie Pease sits down with Alain Tranchemontagne, CEO of Alleviate, who brings 30+ years of experience leading global medical device organizations—from startups to Fortune 50 companies. They unpack what it really takes to enter new markets, from navigating regulatory pathways and generating the right clinical evidence to building local teams that can execute effectively on the ground.
For medical device companies, global expansion isn’t just about demand—it’s about meeting strict regulatory requirements, ensuring labeling and IFU accuracy, and avoiding costly delays tied to language and compliance missteps. This episode highlights how experienced leaders approach market entry with precision, speed, and a deep understanding of risk.
What you’ll learn:
- How to approach global market entry in regulated environments: How to sequence markets, align with CE marking and other regulatory pathways, and prepare the clinical and technical documentation required for approval
- How to build effective international teams: Why local leadership, KOL engagement, and early performance measurement are critical when launching in new healthcare markets
- Why translation and localization are high-risk in medical devices: How errors in IFUs, labeling, and technical documentation can delay approvals, trigger compliance issues, or create patient safety risks—and why specialized expertise is essential
About Rapport International:
Rapport International supports medical device companies expanding globally with specialized translation and localization for IFUs, labeling, clinical documentation, and regulatory submissions. Our team understands the precision required in regulated environments—helping ensure terminology consistency, compliance with global standards, and accuracy that reduces approval delays and patient risk.
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