The Global Marketing Show
From $Multi-Billion Manufacturing to Entrepreneur - Show #38

From $Multi-Billion Manufacturing to Entrepreneur - Show #38

June 2, 2021

Cheri Williams-Franklin, CEO and Founder of Life Snapshot, gained experience as a product manager in huge, international companies where she travelled the world. 

Hear her recommendations on how to launch products internationally and about the vision she already has for global expansion of the Amazing company she founded - www.lifesnapshot.com.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Cheri  - https://www.linkedin.com/in/cheri-williams-franklin-mba-9b66151b/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Bringing Global Experience from Snap-on Tools - Show #37

Bringing Global Experience from Snap-on Tools - Show #37

May 26, 2021

Rob Halverson, Sales Director at Quin Global Americas, built a career in domestic sales at Snap-on Tools which has large, international sales. 

He then moved to Quin Global to expand their business - both domestically and abroad.

Even without direct international sales, he’s “scrappy”, hardworking, smart, and understands the opportunity for global sales. 

Listen as he explains how he plans to build their global marketing.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Rob - https://www.linkedin.com/in/rob-halverson-2a7171106/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Do You Fit the Stereotype? - Show #36

Do You Fit the Stereotype? - Show #36

May 19, 2021

Javier Romeu, Global Solutions Manager at CXC North America, has lived and worked all over the world. 

Through these experiences, he’s a master at quickly observing and learning cultural norms. 

Hear his descriptions of cultures and learn how to hire the right way in over 80 countries.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Javier - https://www.linkedin.com/in/javier-romeu-b3a3043/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Right People, Right Product - Show #35

Right People, Right Product - Show #35

May 12, 2021

Jeffrey Smith, General Partner at SIP Global Partners, moved to Singapore six days after graduating from Brown University.

From there he moved to other jobs and countries and is now a VC investor focused on Japan. 

Listen to how he quickly assesses a company and then explodes them in global markets.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Jeffrey - https://www.linkedin.com/in/jeffreywsmithnextboston/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Firearms - Selling Internationally - Show #34

Firearms - Selling Internationally - Show #34

May 5, 2021

Jeff Grody, CEO of EasyExport, is a regulatory and legal expert on selling firearms and parts internationally.

His activities bring him into contact with regulations in 82 countries.

Hear about how EasyExport helps U.S. exporters navigate the regulations safely.

A must-listen-to- episode for anyone exporting under ITAR or EAR controls.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Jeff - https://www.linkedin.com/in/jeffreygrody/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Remember Legal, Financial, Tax and HR - Show #33

Remember Legal, Financial, Tax and HR - Show #33

April 28, 2021

Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***! 

She teaches executives of large global companies how to set up global expansion. 

Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world. 

She’s been to 81 countries and has a team with feet on the ground to build success.

Well worth listening to this episode!

 

Here are the links we discussed:

WTC Atlanta Academy - https://www.wtcatlanta.com/academy/

Porter’s 5 forces - https://hbr.org/1979/03/how-competitive-forces-shape-strategy

SWOT analysis - https://www.score.org/blog/your-first-step-toward-business-growth-swot-analysis?gclid=Cj0KCQiA0-6ABhDMARIsAFVdQv8bb3biy6OTqeiuFe8fral98Bq-5oaLn3-C42ZwYWIIYlmnN9SbKeMaAuHrEALw_wcB

Blue Ocean strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Janet - https://www.linkedin.com/in/janetwalsh/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

A Passport with Many Stamps - Show #32

A Passport with Many Stamps - Show #32

April 21, 2021

Grace Preston, Director of International Sales at Optim LLC, has travelled the world as an international sales rep.

She understands that relationships in other parts of the world take face to face time. 

She explains how to pick the right distributor for your company and how to navigate travel routes while having fun. 

You’ll get to really like her when you hear about her favorite vacations!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Grace - https://www.linkedin.com/in/gracepreston/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

The Host is the Guest! - Show #31

The Host is the Guest! - Show #31

April 13, 2021

Wendy Pease, the regular host of The Global Marketing Show podcast becomes the guest as Andrea Heuston, CEO of Artitudes Design, podcast host of “Lead Like a Woman”, and author of the newly released, incredible book, “Stronger on the Other Side” hosts this week's episode.

Andrea graciously interviews Wendy about why she wrote “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits”.  They talk about black-market Frosted Flakes, living in Taiwan, funny mistakes in translation and other stories from the book.

Listen in as the tables are turned and Andrea has Wendy laughing and talking.

 

Learn more about Wendy and the new book at www.WendyPease.com.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Andrea - https://www.linkedin.com/in/andreaheuston/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Depth & Likeability Makes her Successful – Show #30

Depth & Likeability Makes her Successful – Show #30

April 7, 2021

Jamie Gelbtuch, Founder of Cultural Mixology, has a wealth of knowledge about cultures and the contexts that make interactions difficult. 

Yet, by understanding the differences and learning how to “read the air”, you can be successful in understanding when a “yes” really means “no”. 

This is a fascinating conversation about what types of cultural training make sense.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Jamie - https://www.linkedin.com/in/jamiegelbtuch/   

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Global Sportswear Peddler Shares Fun Experiences - Show #29

Global Sportswear Peddler Shares Fun Experiences - Show #29

March 31, 2021

Bill Tung, International Expansion Advisor at Peaks Consulting, explains “revenge shopping”, the need for product adaptation in China, and about the Japanese “sucking teeth” reaction. 

His background includes managing International Growth with Reebok, New Balance, Columbia Sportswear, and Rockport. 

It’s always great to hear the path of a fellow Penn State Nittany Lion!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Bill - https://www.linkedin.com/in/williamtung-18/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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