The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally."
When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff.
Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion.
Presented by:
IP attorney, David M. Roccio (droccio@lalaw.com) who presents the information necessary to make well-informed decisions with respect to protecting your innovations outside your home country and avoiding potential pitfalls of unfamiliar patent laws. - https://www.linkedin.com/in/davidroccio/
International expansion expert and previous guest of The Global Marketing Show (show #24), Nina Ann Walters(nina@expandise.com), highlights some of the small things you can do that will have a big impact on your international success. - https://www.linkedin.com/in/ninaannwalters/
Our host and translation expert Wendy Pease (wmpease@rapportintl.com), who discusses how to avoid the potential traps of machine translation and optimize international growth through high-quality, culturally adapted content and translations that connect you to your target audience. - https://www.linkedin.com/in/wendypease/
And moderated by Bill Kenney (bill@meetroi.com), Owner of Meet, founder of Soft Land Partners and past Global Marketing Show (show #6) guest. - https://www.linkedin.com/in/bkenney/
LINKS:
Soft Land Partners Export Readiness Checklist - https://softlandpartners.com/readiness-checklist/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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