The Global Marketing Show
Why Go Global - Show #64

Why Go Global - Show #64

December 1, 2021

Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school. 

After college, it was natural for him to enter the global business universe. 

Listen to him talk about his experiences and explain why companies should go global!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Laurent - https://www.linkedin.com/in/laurentkahl/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Expanding Your Business Internationally - Show #63

Expanding Your Business Internationally - Show #63

November 24, 2021

In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally." 

When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff. 

Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion.

Presented by:

IP attorney, David M. Roccio (droccio@lalaw.com) who presents the information necessary to make well-informed decisions with respect to protecting your innovations outside your home country and avoiding potential pitfalls of unfamiliar patent laws. - https://www.linkedin.com/in/davidroccio/                                            

International expansion expert and previous guest of The Global Marketing Show (show #24), Nina Ann Walters(nina@expandise.com), highlights some of the small things you can do that will have a big impact on your international success. - https://www.linkedin.com/in/ninaannwalters/ 

Our host and translation expert Wendy Pease (wmpease@rapportintl.com), who discusses how to avoid the potential traps of machine translation and optimize international growth through high-quality, culturally adapted content and translations that connect you to your target audience. - https://www.linkedin.com/in/wendypease/

And moderated by Bill Kenney (bill@meetroi.com), Owner of Meet, founder of Soft Land Partners and past Global Marketing Show (show #6) guest. - https://www.linkedin.com/in/bkenney/                            

 

LINKS:

Soft Land Partners Export Readiness Checklist - https://softlandpartners.com/readiness-checklist/

 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Socks for Life - Show #62

Socks for Life - Show #62

November 17, 2021

Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.

It’s true but it’s an understatement to all that he’s done. 

Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.

We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation. 

And for fun, hear about why the socks they sell are different in Sweden and Norway!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Joe - https://www.linkedin.com/in/jnocito/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Made in Japan with Love - Show #61

Made in Japan with Love - Show #61

November 10, 2021

Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities. 

When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States. 

She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries. 

It’s a product you want to hear about!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with GUEST - https://www.linkedin.com/in/mayumiishii/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

5 Tricks to Excel at Language and Culture - Show #60

5 Tricks to Excel at Language and Culture - Show #60

November 3, 2021

John Jove is the General Manager of PepsiCo International Sales and has tons of great stories and advice to share. 

He’s personable, insightful, curious, and a lifelong learner. 

In this interview, you can see why he’s been so successful. 

Learn about “Portañol” and “Jeitinho”. 

And, where Google is appropriate in global marketing.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with John - https://www.linkedin.com/in/johncharlesjove/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Selling Globally at US Trade Shows - Show #59

Selling Globally at US Trade Shows - Show #59

October 27, 2021

David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now. 

By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world. 

He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made. 

You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.

 

Other Links:

Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/

Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows

Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with David - https://www.linkedin.com/in/doliva/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Global Advantages of Remote Work - Show #58

Global Advantages of Remote Work - Show #58

October 20, 2021

Sara Baxter Orr, SVP & Global Head at Anaplan, worked at a senior level for Verizon Wireless, a domestic division when she was promoted to run a global division. 

As an US English speaker with no global experience, she was intimidated. 

After gaining experience and learning that her authentic way of working with people worked, she continued with global leadership. 

She now heads up Anaplan, a fast growing business services company. 

In this episode, she shares how virtual work has led to many benefits in global leadership.

Visit - www.anaplan.com to learn more

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Sara - https://www.linkedin.com/in/sarabaxterorr/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Accident to Expert in Global Business - Show #57

Accident to Expert in Global Business - Show #57

October 13, 2021

Kyle Hegarty, Managing Director at Leadership Nomad (a division of TSL), wrote the book, “The Accidental Business Nomad,” about succeeding in business across cultures. 

Listen as he talks to me from Singapore and explains problems he encountered and recommendations for avoiding those mistakes. 

He talks about how to understand the deeper levels of language and why a prostitute wouldn’t take the translation job he offered!

 

To access the “Communication Contracts” and other tools visit - https://www.leadershipnomad.com/businessnomad

To find his book, visit - https://www.amazon.com/Accidental-Business-Nomad-Survival-Shrinking/dp/1529329078

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Kyle - https://www.linkedin.com/in/slapdragons/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Celebrating 1 Year of Episodes! - Show #56

Celebrating 1 Year of Episodes! - Show #56

October 6, 2021

Wendy Pease, host and President of Rapport International, commemorates the first anniversary of The Global Marketing Show podcast with a live episode.

She talks about how the podcast got started with Aubin Mutschler, a local high school intern and then she shares some of her favorite episode guests and a few big announcements.

Tune into this special episode to learn about the show and help us celebrate.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

From Small-Town of Coldwater, Ohio to Global Executive - Show #55

From Small-Town of Coldwater, Ohio to Global Executive - Show #55

September 29, 2021

Erica Tucker, Global Product Support Manager at Overdrive, grew up in a small town in Ohio and never travelled globally. 

She learned how to connect with people by hanging out in the coffee shop with the old guys.

Now she manages global relationships for Overdrive - a company that provides electronic books and resources to libraries and organizations around the world. 

This is a good episode to listen to especially if you are an author who wants to get your book distributed internationally, a reader who wants to access books online in any language, or a small-town person who wants to learn how to connect across the global business arena!

Erica’s love of words, books, and people are fun to hear about.

And hear her Dad’s advice…. “You are good enough to go anywhere, but not too good to go anywhere!”

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Erica - https://www.linkedin.com/in/erica-tucker-542902193/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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