The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Aug 03, 2022
Supply Chain - Show #86
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Jon Kirkegaarde, Owner of DCRA Inc. has over 40 years in global supply chain management, consulting, and servicing. Through his experience, he breaks down the issues in supply chain – starting with how the term is used and ending with how it can be fixed.
He explains that the real problem is sales/operations planning and when companies implement plans that are slightly better than the competitors, they have a competitive advantage.
He likes to give a quiz – what’s the best model for supply chain:
- Selling for $10 with costs of $5 and holding inventory to immediately fill customer demand.
- Selling for $8 with costs of $6 and holding components to build to demand which allows for flexibility as demand changes with deliver times of 3-6 weeks.
- Selling for $7 with costs of $5 with no inventory holding costs so the consumer saves money but must wait 3-6 months for delivery.
There are advantages to each option – and many companies take higher risks to fulfill customers’ orders right away. And, as Jon says, “no one gets fired for having inventory, they get fired for not having inventory.”
But that $5 margin sinks quickly with warehousing costs or having to dispose of goods no longer needed.
Other companies minimized their risks to fill on demand, yet outsourced their full operations to the international manufactures and lost control of sales/operations planning and ran into trouble with the current shipping issues.
He does have an answer that you can listen to on the full podcast episode.
Links:
https://soptime.wordpress.com/2020/06/07/the-silver-lining-of-covid-19-a-call-for-u-s-manufacturing/
https://soptime.wordpress.com/2013/12/10/think-of-sop-as-your-supply-chain-golf-swing-golf-coach/
https://soptime.wordpress.com/2021/12/07/webinar-sop-diagnostic-launch-focus-with-throughput-ai/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jon - https://www.linkedin.com/in/jonkirkegaard/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 27, 2022
Updated Format and Announcements - Show #85
Wednesday Jul 27, 2022
Wednesday Jul 27, 2022
Host Wendy Pease announces changes coming to The Global Marketing Show podcast – a shorter format with more take-aways about global marketing and LIVE episodes coming later this year.
Additional announcements and ways to stay engaged are included in this special episode, listen to learn more.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 20, 2022
Telemarketers and Jukeboxes in Costa Rica - Show #84
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business.
Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t speak the language.
We also discuss criteria to look at when thinking about off-shoring or near-shoring for employees.
Links:
https://www.facebook.com/groups/businessprocessoutsourcingcallcenter/
https://costaricascallcenter.com/en/costa-ricas-call-center-2/
https://www.linkedin.com/in/costaricascallcenter/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Richard - https://www.linkedin.com/in/costaricascallcenter/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 13, 2022
From 0 to 100 with Global Marketing - Show #83
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Paul Bresenden, CMO of Bromic Heaters and President of 454 Creative, started his career with zero experience in global marketing.
He’s led a brilliant build of a “headless CMS” and “PIM” to optimize SEO for Bromic Heaters with a single domain and unique websites for their in-country marketing and distribution around the world.
Paul is brilliant and shares a massive amount of information about all that he’s learned and implemented.
Links:
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Paul - https://www.linkedin.com/in/pbresenden/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 29, 2022
Translation Strategy is Important - Show #82
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English.
Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek.
He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing.
His insights, experience, and go to market strategies clearly show that he thinks strategically.
Listen to this episode to learn from a true entrepreneur.
Links:
https://successfulsuccession.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - http://shortt.me/li
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 08, 2022
American BBQ Sauce Translates Well in Dubai - Show #81
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market.
With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investment of about $100k. Calculate the ROI on that!
Listen to this episode to hear how he did it!
Links:
https://brooksmadegourmetfoods.com/
Access to supports for exporters - https://www.rapporttranslations.com/blog/exporter-resources-information
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Walter –
https://www.linkedin.com/company/brooksmade-gourmet-foods/
@brooksmadegourmetfood
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 25, 2022
Ukrainian Employees and People - Show #80
Wednesday May 25, 2022
Wednesday May 25, 2022
Vladimir Gendelman, Founder and CEO of Company Folders, Inc. hired employees in Ukraine to access highly talented tech skills to program and design his custom print and promotional products company.
Back in 2014, he helped his Ukrainian employees move to avoid a Russian invasion and now again, he’s doing the same. Luckily, as of this recording, all are safe and back to work, some in Ukraine and some in other countries.
As a side job, he and a partner founded a non-profit organization, https://www.realhelpforukraine.org/ to directly support Ukrainian needs for food, medical supplies, orphanages, refugee relocation, protective gear and more. 100% of all donations go directly to the people in need.
Listen to this episode to hear directly how people are affected and helping in Ukraine.
Links:
https://www.realhelpforukraine.org/
https://www.companyfolders.com/
https://www.facebook.com/CompanyFolders@CompanyFolders
https://www.linkedin.com/company/company-folders-inc/
https://www.pinterest.com/companyfolders/_created/
https://twitter.com/CompanyFolders
https://www.instagram.com/companyfoldersinc/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Vladimir –
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 18, 2022
Localize your Quotes - Show #79
Wednesday May 18, 2022
Wednesday May 18, 2022
Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange).
With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts.
He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don’t know about FX.
Mark passionately and clearly, entertains and educates us in this important area of global marketing.
Links:
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mark - https://www.linkedin.com/in/markridley73/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 11, 2022
What is an NFT - We’ll Translate it into English - Show #78
Wednesday May 11, 2022
Wednesday May 11, 2022
Mario Nawfal, CEO of NFT Tech and founder of Froothi, engages us with the basics of NFTs and cryptocurrency.
You don’t need to understand the technology to see his vision of the future.
Listen as he describes the opportunities and tells us his memorable quote about how humans underestimate innovation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mario - https://www.linkedin.com/in/mario-nawfal/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 27, 2022
Translating Education into Experience - Show #77
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started.
With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience.
The best benefit – the students are exposed to different cultures and experiences that give them power to deal with ambiguities.
In this episode, we also talk about his research and publications on how conflict/war affects economic growth.
He believes that by offering opportunities for students from around the world to develop relationships, IES Abroad encourages cooperation instead of conflict.
With his experience as a federal economist, a college professor, and non-profit executive, he’s fascinating to listen to.
Links:
https://www.studyabroadfoundation.org/
https://www.theamandagorman.com/ - Amanda Gorman is the youngest inaugural poet in U.S. history, as well as an award-winning writer and cum laude graduate of Harvard University who studied abroad through IES Abroad.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Gregory - https://www.linkedin.com/in/gregory-hess-653a627/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com