The Global Marketing Show

Laurent Kahl is an International Export/Import Consultant at the University of Georgia (UGA) Small Business Development Center (SBDC). He brings years of experience as an export manager, export consultant, and international sales expert to this episode, delving into the abundant US state and federal resources available to anyone looking to conduct business across borders.

These free resources exist because the US imports much more than it exports, so the balance of trade is perpetually off balance; by supporting companies that export, the state and Federal government help to mitigate the imbalance for a healthier economy.

Once business owners realize that exporting companies perform better, it can be difficult to figure out where to start. Every state has an SBDC, under the jurisdiction of the Small Business Administration (SBA). In turn, SBDCs support US Export Assistance Centers (USEACs) that help companies:

• Access capital
• Develop and exchange new technologies
• Improve business planning, strategy, and operations
• Attain financial and human resource stability
• Initiate global marketing and sales, including translation and other language services

The agency focuses on areas required for small business growth and expansion, management improvement, increased productivity, and innovation. In addition, USEACs will often maintain an international office to better connect small businesses with in-country distributors, partners, and service providers.

Tune in to the full episode to access even more free resources to get you started on the path to international sales!

Links:

Email: lkahl@georgiaSBDC.org

Phone: +1-678-203-0522

Website:

https://georgiasbdc.org/

https://www.georgiasbdc.org/staff-members/laurent-kahl/

LinkedIn: https://www.linkedin.com/in/laurentkahl/

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com