The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Nov 17, 2021
Wednesday Nov 17, 2021
Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.
It’s true but it’s an understatement to all that he’s done.
Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.
We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation.
And for fun, hear about why the socks they sell are different in Sweden and Norway!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Joe - https://www.linkedin.com/in/jnocito/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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