The Global Marketing Show

Are you a Peach or Coconut? - Show #7

October 28, 2020

Peaches and Coconuts. Americans are peaches and French people are coconuts. 

Listen to this week's guest, Armand Adande, explain how this French analogy came to be.

With years of experience in opening markets around the world, Armand gives great recommendations on how to navigate cultures, read social cues, develop culturally adapted value propositions, and build a plan to launch successfully.


Connect with Wendy - 

Connect with Armand - 

Music: Fiddle-De-Dee by Shane Ivers -


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