The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
11 hours ago
11 hours ago
50 min
What does it take to launch a marketing campaign that resonates across dozens of countries?
In this episode of The Global Marketing Show, Wendy Pease sits down with global marketing leader Tata Maytesyan, whose career spans Nike, Deloitte, British American Tobacco, Picsart, and AI consulting. Together, they explore how international brands successfully expand into global markets without losing local relevance.
You'll learn:
- How Nike developed emotionally resonant campaigns for the FIFA World Cup
- Why localization is far more than translation
- Common international marketing mistakes companies make when entering new markets
- How AI is changing market research and customer insights
- Practical strategies for launching products across cultures
- The importance of local experts, translators, and cultural intelligence
- Why B2B localization requires a different approach than consumer marketing
Whether you're a global marketer, localization professional, CMO, or business leader expanding internationally, this episode offers actionable insights on building campaigns that connect across languages, cultures, and markets.
Check out the episode on The Global Marketing Show blog.
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