The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Oct 20, 2021
Wednesday Oct 20, 2021
Sara Baxter Orr, SVP & Global Head at Anaplan, worked at a senior level for Verizon Wireless, a domestic division when she was promoted to run a global division.
As an US English speaker with no global experience, she was intimidated.
After gaining experience and learning that her authentic way of working with people worked, she continued with global leadership.
She now heads up Anaplan, a fast growing business services company.
In this episode, she shares how virtual work has led to many benefits in global leadership.
Visit - www.anaplan.com to learn more
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Sara - https://www.linkedin.com/in/sarabaxterorr/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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