The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
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This episode is for pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies expanding into Europe — covering EU market entry, compliance, ISO certification, CE marking, labeling, and localization.
Andy Mura, the Head of Marketing at Kertos, the AI-powered compliance automation platform, unpacks how regulatory requirements, certifications, and language nuances directly impact your ability to win business, meet EU standards, and scale internationally.
Learn where global companies get tripped up, how compliance influences trust and revenue, and why localization goes far beyond translation when entering regulated European markets. If you're planning EU expansion, navigating CE marking, or selling into compliance-driven industries, this episode will help you avoid common pitfalls and accelerate market access.
Specifically, we cover:
- Where EU expansion actually breaks down: The exact points where companies lose momentum—certifications, data privacy requirements, and inconsistent messaging that delay deals, partnerships, and approvals.
- Why “just translating” fails in regulated markets: How small language and localization missteps can alter meaning, create compliance risk, or erode trust—and what high-performing global teams do instead.
- How compliance drives revenue growth: Why companies that prioritize ISO, SOC 2, and EU regulatory alignment early are able to close larger deals, enter markets faster, and build lasting customer trust.
About Rapport International:
Rapport International helps pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies navigate global expansion through accurate translation, localization, and language support for compliance, labeling, and market access. With deep expertise in regulated industries, Rapport ensures your content meets EU requirements, reduces risk, and accelerates approvals across global markets.
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