The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Mar 10, 2021
Mar 10, 2021
1hr 9 min
Mike Krass, CEO of MKG Marketing, is the son of airline employees so he had an early introduction to travel and international cultures.
As a specialist in “measurable marketing”, he works with companies as they expand globally.
Learn about the biggest three mistakes he sees companies make.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mike - https://www.linkedin.com/in/mikekrass/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
5 years ago
Excellent!!