The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
What do you do when a Chinese woman in Taiwan drops a half an egg on your noodles?
Find out in this episode featuring Stephanie Fuccio of HearShare Productions - a US expat who has lived in China, Taiwan, Vietnam, Japan, Malaysia, the UAE, Turkey, and Germany.
She gives advice on what markets to enter and how to handle cultural differences and not knowing the language.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephanie - https://www.linkedin.com/in/dstephfuccio/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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