The Global Marketing Show
What do HP, Adobe, and Ricoh have in Common - Show #70

What do HP, Adobe, and Ricoh have in Common - Show #70

January 19, 2022

Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success. 

In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts.

His insights and experience on content creation, translation, and quality can help every country head or marketing person.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Fernando -  https://www.linkedin.com/in/fernandomaroniene/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Global Marketing and Translation in Risky Environments - Show #69

Global Marketing and Translation in Risky Environments - Show #69

January 12, 2022

Adam Blanco, Founder and Managing Director at e8/Q Technologies, thrives in situations with political volatility and emerging markets. 

He joined the Peace Corp to go to Russia during their emerging capitalism journey. 

Now, he consults with companies in the Balkans and Ukraine. 

Adam’s insights into when to enter, how to succeed, and when to get out in markets lacking infrastructure, laws, financial support, banking systems captivated me. 

And learn why Russians are more apt to say they are “normalna” (so-so) rather than “great” when you ask them how they are doing.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Adam -

GloMusic: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Champagne Moment in Global Marketing - Show #68

Champagne Moment in Global Marketing - Show #68

January 5, 2022

Nick Leighton, executive coach, international marketer and author of Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness (www.exactlywhereyouwanttobe.com), brings adventure and fun into the world of global marketing. 

As an owner of a creative agency founded in old Dubai, he hired a diverse team to achieve their goals, won large international contracts, and then sold his agency to be with his wife in Southern CA. 

Listen to this fun episode where we talk about his “Champagne Moment” in a hijacked helicopter while hosting international journalists in Pakistan, riding in a car high speed chase in Moscow, and how he met his wife at the Playboy Mansion. 

You will be edutained!

Links:

TAAN - https://taan.org/ 

PRGN - https://prgn.com/

Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness - https://www.exactlywhereyouwanttobe.com/ 

Buy the book - https://www.amazon.com/Exactly-Where-You-Want-Happiness-ebook/dp/B0764TRZNJ 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Nick - https://www.linkedin.com/in/nickleighton/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Half Human/Half Machine for Global Business Growth - Show #67

Half Human/Half Machine for Global Business Growth - Show #67

December 22, 2021

Omer Menashe, CEO at eMojo (https://www.emojo-digital.com), explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth.  

Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reaching out to people in his network to schedule 45 meetings for his first week in New York.  

He admits the first step is the hardest yet if someone wants to grow, they can do it. 

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/ 

Connect with Omer: 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com 

Just Jump into Exporting – and Don’t Forget Translation - Show #66

Just Jump into Exporting – and Don’t Forget Translation - Show #66

December 15, 2021

Andy Karellas is so well-spoken, and he graciously takes the time to share information about all the resources available for companies that want to export.

He explains why it’s worth it for you to take the time and energy to sell internationally.

The payoff for the effort is HUGE.

Learn where to start and the 10 top areas to focus on.

His role as the Executive Director of the State International Development Organizations (SIDO) and the Director of International Affairs at The Council of State Governments (CSG) gives him firsthand insight. 

 

State International Development Organizations (SIDO) Links: 

www.sidoamerica.org

https://www.linkedin.com/company/state-international-development-organizations-sido/

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Andy - https://www.linkedin.com/in/andreaskarellas/ 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Winning at Global Business - Show #65

Winning at Global Business - Show #65

December 8, 2021

Hakan Ozsancak, EVP Chief Finance and Communications Officer for Washington Institute for Business, Government, and Society, has lived in 7 countries and speaks 5 languages. 

If he doesn’t feel like he fits in, it’s not “others” that make him feel different, he looks for what he can do himself to get along.

Listen to this interesting discussion about what it takes to win at cross cultural and global business.

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Hakan - https://www.linkedin.com/in/hakanozsancak/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Why Go Global - Show #64

Why Go Global - Show #64

December 1, 2021

Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school. 

After college, it was natural for him to enter the global business universe. 

Listen to him talk about his experiences and explain why companies should go global!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Laurent - https://www.linkedin.com/in/laurentkahl/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Expanding Your Business Internationally - Show #63

Expanding Your Business Internationally - Show #63

November 24, 2021

In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally." 

When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff. 

Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion.

Presented by:

IP attorney, David M. Roccio (droccio@lalaw.com) who presents the information necessary to make well-informed decisions with respect to protecting your innovations outside your home country and avoiding potential pitfalls of unfamiliar patent laws. - https://www.linkedin.com/in/davidroccio/                                            

International expansion expert and previous guest of The Global Marketing Show (show #24), Nina Ann Walters(nina@expandise.com), highlights some of the small things you can do that will have a big impact on your international success. - https://www.linkedin.com/in/ninaannwalters/ 

Our host and translation expert Wendy Pease (wmpease@rapportintl.com), who discusses how to avoid the potential traps of machine translation and optimize international growth through high-quality, culturally adapted content and translations that connect you to your target audience. - https://www.linkedin.com/in/wendypease/

And moderated by Bill Kenney (bill@meetroi.com), Owner of Meet, founder of Soft Land Partners and past Global Marketing Show (show #6) guest. - https://www.linkedin.com/in/bkenney/                            

 

LINKS:

Soft Land Partners Export Readiness Checklist - https://softlandpartners.com/readiness-checklist/

 

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Socks for Life - Show #62

Socks for Life - Show #62

November 17, 2021

Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.

It’s true but it’s an understatement to all that he’s done. 

Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.

We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation. 

And for fun, hear about why the socks they sell are different in Sweden and Norway!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Joe - https://www.linkedin.com/in/jnocito/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Made in Japan with Love - Show #61

Made in Japan with Love - Show #61

November 10, 2021

Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities. 

When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States. 

She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries. 

It’s a product you want to hear about!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with GUEST - https://www.linkedin.com/in/mayumiishii/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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