The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
Stephan Murtagh is the Exhibition Guy, a specialist who uses triscadecaphobia and 3+4+6 to show people how to turn wasted exhibiting into successful events.
Hear the suggestions he makes to clients to improve their results and how to connect in any country.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephan - https://www.linkedin.com/in/the-exhibition-guy/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
Cheri Williams-Franklin, CEO and Founder of Life Snapshot, gained experience as a product manager in huge, international companies where she travelled the world.
Hear her recommendations on how to launch products internationally and about the vision she already has for global expansion of the Amazing company she founded - www.lifesnapshot.com.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Cheri - https://www.linkedin.com/in/cheri-williams-franklin-mba-9b66151b/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 26, 2021
Wednesday May 26, 2021
Rob Halverson, Sales Director at Quin Global Americas, built a career in domestic sales at Snap-on Tools which has large, international sales.
He then moved to Quin Global to expand their business - both domestically and abroad.
Even without direct international sales, he’s “scrappy”, hardworking, smart, and understands the opportunity for global sales.
Listen as he explains how he plans to build their global marketing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Rob - https://www.linkedin.com/in/rob-halverson-2a7171106/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 19, 2021
Wednesday May 19, 2021
Javier Romeu, Global Solutions Manager at CXC North America, has lived and worked all over the world.
Through these experiences, he’s a master at quickly observing and learning cultural norms.
Hear his descriptions of cultures and learn how to hire the right way in over 80 countries.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Javier - https://www.linkedin.com/in/javier-romeu-b3a3043/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 12, 2021
Wednesday May 12, 2021
Jeffrey Smith, General Partner at SIP Global Partners, moved to Singapore six days after graduating from Brown University.
From there he moved to other jobs and countries and is now a VC investor focused on Japan.
Listen to how he quickly assesses a company and then explodes them in global markets.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jeffrey - https://www.linkedin.com/in/jeffreywsmithnextboston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 05, 2021
Wednesday May 05, 2021
Jeff Grody, CEO of EasyExport, is a regulatory and legal expert on selling firearms and parts internationally.
His activities bring him into contact with regulations in 82 countries.
Hear about how EasyExport helps U.S. exporters navigate the regulations safely.
A must-listen-to- episode for anyone exporting under ITAR or EAR controls.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jeff - https://www.linkedin.com/in/jeffreygrody/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***!
She teaches executives of large global companies how to set up global expansion.
Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world.
She’s been to 81 countries and has a team with feet on the ground to build success.
Well worth listening to this episode!
Here are the links we discussed:
WTC Atlanta Academy - https://www.wtcatlanta.com/academy/
Porter’s 5 forces - https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Blue Ocean strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Janet - https://www.linkedin.com/in/janetwalsh/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 21, 2021
Wednesday Apr 21, 2021
Grace Preston, Director of International Sales at Optim LLC, has travelled the world as an international sales rep.
She understands that relationships in other parts of the world take face to face time.
She explains how to pick the right distributor for your company and how to navigate travel routes while having fun.
You’ll get to really like her when you hear about her favorite vacations!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Grace - https://www.linkedin.com/in/gracepreston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Wendy Pease, the regular host of The Global Marketing Show podcast becomes the guest as Andrea Heuston, CEO of Artitudes Design, podcast host of “Lead Like a Woman”, and author of the newly released, incredible book, “Stronger on the Other Side” hosts this week's episode.
Andrea graciously interviews Wendy about why she wrote “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits”. They talk about black-market Frosted Flakes, living in Taiwan, funny mistakes in translation and other stories from the book.
Listen in as the tables are turned and Andrea has Wendy laughing and talking.
Learn more about Wendy and the new book at www.WendyPease.com.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Andrea - https://www.linkedin.com/in/andreaheuston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
Jamie Gelbtuch, Founder of Cultural Mixology, has a wealth of knowledge about cultures and the contexts that make interactions difficult.
Yet, by understanding the differences and learning how to “read the air”, you can be successful in understanding when a “yes” really means “no”.
This is a fascinating conversation about what types of cultural training make sense.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jamie - https://www.linkedin.com/in/jamiegelbtuch/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com