The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Aug 18, 2021
Wednesday Aug 18, 2021
Dani Weinstein, Senior Director of Customer Community and Growth at Kaltura, knows how to build global communities - and he’s done so for the companies where he’s worked.
Strong online customer communities drive engagement as much as gathering regularly at the softball field.
It’s fascinating to hear him discuss what drives successful global communities - numbers of members, language, thought leaders and more.
“Yala yolo” - listen to this episode and learn what that means!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with GUEST - https://www.linkedin.com/in/daniweinstein/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Aug 11, 2021
Wednesday Aug 11, 2021
Barbara Mowat, President and Founder of GrowYourBiz, started a company pre-internet to help small, home based businesses grow.
She taught owners in Afghanistan, Slovenia, India, Bangladesh, Pakistan and other countries how to grow from $5,000 in revenue to upwards of $1 million.
Fast forward to today, she’s still working with business owners through virtual peer to peer learning to help them grow.
Listen as she describes the steps it takes to grow from your home to across the globe.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Barbara - https://www.linkedin.com/in/barbaramowat/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Eric Stine has served as Chief Revenue Office, Chief Innovation Officer, and Chief Expert at SAP and other well-known companies.
His passion, strategic thinking, and ability to build teams comes across in this engaging interview about how to transform large companies to adapt to changing customer demands.
Hear how SAP changed to a SAAS model by being clear on a common purpose and having flexibility with global implementation.
And, then learn the formula for implementation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Eric - https://www.linkedin.com/in/eric-stine-49540a9/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Babs Ryan is a dynamite!
She’s Board Director for Worker’s Credit Union, got a pile of patents, been to 88 countries and aims to join the “Century Club”!
Her college boyfriend wisely said, “global business will make us rich, let’s get an MBA in that.”
While he dropped out, she succeeded.
Listen to her share her wealth of stories about her global experiences in marketing.
Learn about the La La La (or No No No in Arabic) campaign in the Middle East; the “matching leathers” campaign for Kawasaki; and how the best marketers (Nike, Orvis, REI, Airbnb) are connecting people.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Babs - https://www.linkedin.com/in/babsryan/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices.
He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win.
He also shares his “Tell don’t Ask; Lead don’t Follow advice.”
The biggest mistake he sees - not thinking about global markets from the start!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Michael - https://www.linkedin.com/in/michaeldrues/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 14, 2021
Wednesday Jul 14, 2021
Jamie Douraghy, Coach and Team Facilitator at Life Work Integration, is a global leader that knows that by understanding your strengths, having the right “mindset”, and understanding your purpose/passion, you and your team can do great things.
As a global leader in Entrepreneur’s Organization (EO) and in working with leaders from around the world, he talks about how similar human desires are and how interpreters can slow down the conversation to give space to important insights.
As a world ranked fencer, Jamie explains how the “why” of sporting success aligns with business success.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jamie - https://www.linkedin.com/in/jdouraghy/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 07, 2021
Wednesday Jul 07, 2021
Max Sutherland, President & CEO of World Trade Center Atlanta, recognized at an early age that global businesses have influence and power to make positive change.
Rather than pursuing a diplomatic career as he planned, he rose in global positions at Citicorp, Chase Manhattan, KPMG, and more.
In his current role at the World Trade Center in Atlanta, he sees the opportunity to bring the fractured global business community together and offer training to new entrants. His stories are fascinating.
Keep an eye on this guy!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Max - https://www.linkedin.com/in/maxsutherland/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
Mollie Ring, Principal at Dialogic Solutions, knows that good writing in English is simple, evergreen, clear, concise and conveys your message.
An added bonus -it’s also easy to translate!
Her stories of working with entrepreneurs in 13 countries in Central and South America is fascinating as she talks about the similarities and different obstacles they face in growing their businesses in the various countries.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mollie - https://www.linkedin.com/in/mollie-ring-44825212/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 23, 2021
Wednesday Jun 23, 2021
Stephen Cassell has a distinguished career in global marketing working for and rising up through the ranks of Cigna, JP Morgan, and HSBC.
Hear about his fears, how he got his first position in global marketing, avoiding mistakes, and suggestions he has for communicating globally while managing a brand.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - https://www.linkedin.com/in/stephenacassell/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 16, 2021
Wednesday Jun 16, 2021
Chris Salazar recently started as the VP of Commercial marketing at Fluke Health Solutions, a global medical device and services company.
They lucked out in hiring him as he brings strategic thinking about digital marketing and knowledge about building global teams.
Listen to his ideas and learn how the company successfully pivoted their sales during Covid.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Chris - https://www.linkedin.com/in/csalazar/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com