The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Thursday Oct 16, 2025
Thursday Oct 16, 2025
In this episode of The Global Marketing Show, host Wendy Mackenzie Pease, President of Rapport International, shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations.
Top Takeaways:
- Exporting drives higher revenues, stability, and long-term growth for U.S. companies.
- Fear of language and culture often limits global potential. Translation bridges that gap.
- Wendy’s second book, The Secrets of Global Sales, tackles real-world challenges companies face when expanding internationally and addresses the issues with AI translation
No comments yet. Be the first to say something!