The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English.
Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek.
He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing.
His insights, experience, and go to market strategies clearly show that he thinks strategically.
Listen to this episode to learn from a true entrepreneur.
Links:
https://successfulsuccession.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - http://shortt.me/li
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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