The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes

Wednesday Jul 20, 2022
Telemarketers and Jukeboxes in Costa Rica - Show #84
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business.
Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t speak the language.
We also discuss criteria to look at when thinking about off-shoring or near-shoring for employees.
Links:
https://www.facebook.com/groups/businessprocessoutsourcingcallcenter/
https://costaricascallcenter.com/en/costa-ricas-call-center-2/
https://www.linkedin.com/in/costaricascallcenter/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Richard - https://www.linkedin.com/in/costaricascallcenter/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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