The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Thursday Dec 04, 2025
Thursday Dec 04, 2025
In this episode, Wendy sits down with Jessica Reynolds, Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become a powerhouse for helping companies scale internationally.
Jessica breaks down the state’s innovative programs — from the Global Gateway soft-landing initiative to its publicly sponsored Innovation Lab — and shares real stories of startups, exporters, and industry leaders who transformed with the right support. Whether you’re entering the U.S. market, exploring foreign expansion, or navigating fears around IP, regulations, culture, or investment, this conversation gives you a roadmap for taking the leap with confidence.
You’ll learn:
- How Maryland attracts and accelerates global companies through programs like Global Gateway, Soft Landing Exchange, and its state-run Innovation Lab: the first of its kind in the U.S.
- Common pitfalls and fears companies face when going international (IP protection, regulations, readiness, investment hesitations) and the real resources available to overcome them.
Where businesses should start when expanding abroad or entering the U.S. market, and why there’s “no wrong door” when tapping into export councils, government agencies, and trade partners
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