The Global Marketing Show

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The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.

Episodes

Wednesday Oct 27, 2021

Selling Globally at US Trade Shows - Show #59

Wednesday Oct 27, 2021

David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now.

By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world.

He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made.

You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.

Other Links:

Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/

Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows

Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/