The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
12 hours ago
12 hours ago
In this episode, Wendy chats with Trevor Williams of Global Atlanta about what sarcasm really reveals: your assumptions, your cultural blind spots, and the hidden “subtext” that can make or break international relationships. Sarcasm shows up in every culture, but it doesn’t land the same way everywhere (and even varies region-to-region, as Wendy notes with the North vs. South divide in the U.S.). From language-learning humility to how global companies communicate amid trade uncertainty, this conversation is a reminder that in global business, the message isn’t just the words…it’s the context, the culture, and the intent behind them.
What you’ll learn
- Why sarcasm and humor often fail across cultures and how misunderstanding tone can quietly erode trust in global business relationships.
- How language learning and cultural humility improve communication and help leaders avoid costly assumptions when working across borders.
- How exporters are navigating today’s global trade landscape, including tariffs, uncertainty, diversification, and why globally engaged companies tend to be more resilient.
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