The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***!
She teaches executives of large global companies how to set up global expansion.
Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world.
She’s been to 81 countries and has a team with feet on the ground to build success.
Well worth listening to this episode!
Here are the links we discussed:
WTC Atlanta Academy - https://www.wtcatlanta.com/academy/
Porter’s 5 forces - https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Blue Ocean strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Janet - https://www.linkedin.com/in/janetwalsh/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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