The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices.
He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win.
He also shares his “Tell don’t Ask; Lead don’t Follow advice.”
The biggest mistake he sees - not thinking about global markets from the start!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Michael - https://www.linkedin.com/in/michaeldrues/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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