The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
No comments yet. Be the first to say something!