The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes

Tuesday Apr 13, 2021
The Host is the Guest! - Show #31
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Wendy Pease, the regular host of The Global Marketing Show podcast becomes the guest as Andrea Heuston, CEO of Artitudes Design, podcast host of “Lead Like a Woman”, and author of the newly released, incredible book, “Stronger on the Other Side” hosts this week's episode.
Andrea graciously interviews Wendy about why she wrote “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits”. They talk about black-market Frosted Flakes, living in Taiwan, funny mistakes in translation and other stories from the book.
Listen in as the tables are turned and Andrea has Wendy laughing and talking.
Learn more about Wendy and the new book at www.WendyPease.com.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Andrea - https://www.linkedin.com/in/andreaheuston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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