The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Eric Stine has served as Chief Revenue Office, Chief Innovation Officer, and Chief Expert at SAP and other well-known companies.
His passion, strategic thinking, and ability to build teams comes across in this engaging interview about how to transform large companies to adapt to changing customer demands.
Hear how SAP changed to a SAAS model by being clear on a common purpose and having flexibility with global implementation.
And, then learn the formula for implementation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Eric - https://www.linkedin.com/in/eric-stine-49540a9/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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