The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Bill Tung, International Expansion Advisor at Peaks Consulting, explains “revenge shopping”, the need for product adaptation in China, and about the Japanese “sucking teeth” reaction.
His background includes managing International Growth with Reebok, New Balance, Columbia Sportswear, and Rockport.
It’s always great to hear the path of a fellow Penn State Nittany Lion!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Bill - https://www.linkedin.com/in/williamtung-18/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
4 years ago
Great interview!