The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods, regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions.
Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada.
If you are planning a golf vacation, you’ll hear about the different ways people play golf in Japan, Malaysia, France, in the US and more!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jean-Pierre - https://www.linkedin.com/in/jpdegembe/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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