The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
Aleksandra Efimova, CEO of Russian Pointe Group International and FLX Stretch, was born in Russia during a time without entrepreneurs.
Aleksandra moved to the US and began her pursuit of the American Dream in her college dorm.
She now runs two global companies that source, sell, and support serious dancers with dance products and casual athletes with stretching.
In this fascinating conversation, see how Aleksandra lives her belief that the worst regrets come from not trying.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Aleksandra - https://www.linkedin.com/in/aleksandraefimova/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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