The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Sep 29, 2021
Wednesday Sep 29, 2021
Erica Tucker, Global Product Support Manager at Overdrive, grew up in a small town in Ohio and never travelled globally.
She learned how to connect with people by hanging out in the coffee shop with the old guys.
Now she manages global relationships for Overdrive - a company that provides electronic books and resources to libraries and organizations around the world.
This is a good episode to listen to especially if you are an author who wants to get your book distributed internationally, a reader who wants to access books online in any language, or a small-town person who wants to learn how to connect across the global business arena!
Erica’s love of words, books, and people are fun to hear about.
And hear her Dad’s advice…. “You are good enough to go anywhere, but not too good to go anywhere!”
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Erica - https://www.linkedin.com/in/erica-tucker-542902193/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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