The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
11 hours ago
11 hours ago
In this forward-looking episode of The Global Marketing Show, Wendy MacKenzie Pease sits down with Justin Seibert, founder of Direct Online Marketing, a Premier Google Partner offering search engine marketing and other forms of digital advertising to clients around the globe. Justin unpacks what global marketing looks like in a world increasingly driven by AI search engines like ChatGPT, Gemini, and Claude. With 25 years in digital marketing and clients in 30 countries, Justin shares how his agency evolved from traditional SEO and paid search into what he calls Generative Engine Optimization (GEO): the art and science of getting recommended by AI.
This isn’t just a tech conversation, it’s a global one. From helping Australian exporters break into the U.S. market to running localized campaigns in French, German, Italian, and Greek, Justin explains why professional translation and cultural nuance still matter even in the AI era. The episode explores how reputation, localization, cross-border partnerships, and strategic positioning all intersect in today’s intent-driven marketing environment. If AI is reshaping how buyers discover and shortlist companies, this conversation is your roadmap to staying visible (and credible) across languages and borders.
What listeners will learn:
- What Generative Engine Optimization (GEO) actually is and why it may overtake traditional SEO within the next two years.
- How AI-driven search changes buyer behavior, creating higher-intent, pre-educated prospects before they ever visit your website.
- Why reputation, localization, and cultural positioning are critical to showing up in AI results and how to adapt messaging across global markets without fragmenting your brand.
This episode is essential listening for exporters, international marketers, and growth-focused service firms who want to future-proof their visibility in an AI-first world.
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