The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Thursday Jan 08, 2026
Thursday Jan 08, 2026
Wendy Pease sits down with global marketing strategist Jen Faucon, whose career spans major agencies and multinational brands. She now works at the intersection of global business, public policy, and sustainable development.
Jen’s core message is simple (and surprisingly tactical): great global marketing isn’t about giant budgets. It’s about smart strategy, cultural precision, and building systems that let local markets tell you when your “great idea” will backfire.
You’ll learn:
- How Nestlé successfully introduced coffee in a tea-drinking country by shifting consumer behavior to a new moment of the day and using a simple Try → Share → Buy framework instead of expensive mass media.
- Why translation is a strategic and cultural risk decision, not a tactical task, including how colloquialisms, imagery, and language choices can either build trust or get a brand banned from advertising in a market.
- How global brands like Microsoft adapt one core idea across dozens of markets by keeping the strategy consistent while allowing local teams to change copy, visuals, humor, and layout to fit cultural norms.
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