The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
12 hours ago
12 hours ago
In this lively and insight-packed episode of the Global Marketing Show, Wendy MacKenzie Pease sits down with British business English coach Megan Nicholls to explore the subtle differences between British and American English and what they mean in today’s global workplace. From spelling shifts like “colour” vs. “color” to deeper cultural contrasts in feedback styles (British understatement vs. American directness), Megan reveals how communication is shaped just as much by culture as by vocabulary. They also discuss why multilingual professionals don’t need to lose their accents to be taken seriously, and how perfectionism often blocks confidence more than language ability itself.
The conversation moves beyond pronunciation into the business implications of language: how marketing messages require cultural sensitivity, why literal translation can create costly misunderstandings (including a memorable “family shooting” ad mishap), and what role AI should (and shouldn’t) play in global communication. Megan shares how she coaches professionals to build clarity, authority, and mindset resilience, helping them navigate international teams with confidence.
Listen to learn:
- The Real Differences Between British and American English Go Beyond Spelling.
Listeners will understand how tone, feedback styles, and cultural expectations differ between the UK and US, and how those differences impact meetings, marketing, and leadership communication. - You Don’t Need to Erase Your Accent to Sound Professional.
Clarity beats perfection. This episode reframes accents as identity and provides insight into building confidence by speaking more, not waiting to feel “ready.” - AI Can Draft Your Email, But It Can’t Replace Cultural Intelligence.
While automation is reshaping written communication, high-stakes marketing and relationship-building still require human nuance. Listeners will learn when technology works and when specialist, culturally aware communication makes all the difference.
This episode is essential listening for global managers, marketers, expats, and anyone navigating the bridge between British and American English in international business.
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