The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes

Wednesday Jun 23, 2021
Former Cigna Chief Brand Officer talks Global Marketing - Show #41
Wednesday Jun 23, 2021
Wednesday Jun 23, 2021
Stephen Cassell has a distinguished career in global marketing working for and rising up through the ranks of Cigna, JP Morgan, and HSBC.
Hear about his fears, how he got his first position in global marketing, avoiding mistakes, and suggestions he has for communicating globally while managing a brand.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - https://www.linkedin.com/in/stephenacassell/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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