The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Feb 10, 2021
Wednesday Feb 10, 2021
Today's guest Lafe Bailey, Co-CEO and President of Wenger Manufacturing, is a third-generation leader of Wenger.
Lafe has helped drive the company’s revenues from $20 million to $150 million by building relationships with people from all over the world.
Hear his recommendations on how to be successful and why all manufacturers should be exporting.
Also, hear his views about politicians being the biggest threat to world trade.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Lafe - https://www.linkedin.com/in/lafebailey/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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