The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Apr 20, 2022
Wednesday Apr 20, 2022
Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries.
If you don’t have the right segmentation and research, you compete and lose against bigger players.
He talks about his experience in finding a hot market for saunas and gym equipment.
And what your distributor can handle and why translation is better handled by the company.
A steamy episode for leaders who want to enter the US.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Juha - https://www.linkedin.com/in/juhavaisanen/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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