The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes

Wednesday Feb 23, 2022
Disney – HP – Visa and Global Marketing - Show #72
Wednesday Feb 23, 2022
Wednesday Feb 23, 2022
Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.
In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.
With this understanding they can focus on making the future brighter than the past.
We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation.
And he gives fantastic examples about Visa welcoming visitors, Ray-ban Sunglasses building sales through affiliation, and Alibaba recognizing the importance of red envelopes.
Relevant articles about Chris:
https://www.digitaltrends.com/wearables/visa-payment-ring-rio-2016/
https://www.cnbc.com/2017/03/13/visa-pay-with-sunglasses.html
https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2020/06/Chris-Curtin.aspx
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Chris - https://www.linkedin.com/in/christophercurtin/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

No comments yet. Be the first to say something!