The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
Jamie Gelbtuch, Founder of Cultural Mixology, has a wealth of knowledge about cultures and the contexts that make interactions difficult.
Yet, by understanding the differences and learning how to “read the air”, you can be successful in understanding when a “yes” really means “no”.
This is a fascinating conversation about what types of cultural training make sense.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jamie - https://www.linkedin.com/in/jamiegelbtuch/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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