The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Jul 07, 2021
Wednesday Jul 07, 2021
Max Sutherland, President & CEO of World Trade Center Atlanta, recognized at an early age that global businesses have influence and power to make positive change.
Rather than pursuing a diplomatic career as he planned, he rose in global positions at Citicorp, Chase Manhattan, KPMG, and more.
In his current role at the World Trade Center in Atlanta, he sees the opportunity to bring the fractured global business community together and offer training to new entrants. His stories are fascinating.
Keep an eye on this guy!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Max - https://www.linkedin.com/in/maxsutherland/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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