The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
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4 days ago
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In this episode, Wendy MacKenzie Pease and Hannah Feldman Pentz share the insights behind their upcoming book, The Secrets of Global Sales, launching November 4th. Designed for sales and marketing leaders, executives, and entrepreneurs across industries, the book tackles the real-world challenges companies face when expanding internationally, from small startups to established enterprises.
Wendy and Hannah discuss why cultural nuance and market understanding are non-negotiable in international growth, and why AI alone can’t solve the complexities of translation and localization. They highlight lessons learned from companies of all sizes, showing how even missteps can fuel stronger long-term strategies. They also cover practical steps organizations can take, such as leveraging personal global experiences, seeking guidance from government programs like the District Export Council and Department of Commerce, and ensuring the right blend of human and AI expertise for accurate, culturally relevant communication.
What you’ll learn:
- Why cultural adaptation is the secret ingredient to global success
- The most common mistakes companies make when going international and how to avoid them
- How to use government and professional resources to expand smarter
- Where AI fits (and doesn’t) in translation and localization for global growth
- Practical tools and a resource guide included in the book
The Secrets of Global Sales will be available on Amazon and through Rapport International, complete with resources and guidance for companies ready to seize global opportunities while avoiding costly missteps
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