The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market.
With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investment of about $100k. Calculate the ROI on that!
Listen to this episode to hear how he did it!
Links:
https://brooksmadegourmetfoods.com/
Access to supports for exporters - https://www.rapporttranslations.com/blog/exporter-resources-information
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Walter –
https://www.linkedin.com/company/brooksmade-gourmet-foods/
@brooksmadegourmetfood
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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