The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
Kyle Hegarty, Managing Director at Leadership Nomad (a division of TSL), wrote the book, “The Accidental Business Nomad,” about succeeding in business across cultures.
Listen as he talks to me from Singapore and explains problems he encountered and recommendations for avoiding those mistakes.
He talks about how to understand the deeper levels of language and why a prostitute wouldn’t take the translation job he offered!
To access the “Communication Contracts” and other tools visit - https://www.leadershipnomad.com/businessnomad
To find his book, visit - https://www.amazon.com/Accidental-Business-Nomad-Survival-Shrinking/dp/1529329078
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Kyle - https://www.linkedin.com/in/slapdragons/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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