The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
Alyson Hodson is president and CEO of Zag, a full service marketing agency.
A fortuitous trip run by the Canadian government opened Alyson’s eyes to global business opportunities when she visited Abu Dhabi on a trade mission.
Now, at her company she opens the eyes of her clients when they have the opportunity to “think bigger” about expanding across borders.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Alyson - https://www.linkedin.com/in/alysonhodson/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
No comments yet. Be the first to say something!