The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
Episodes

Wednesday Jul 28, 2021
88 Countries and Counting! - Show #46
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Babs Ryan is a dynamite!
She’s Board Director for Worker’s Credit Union, got a pile of patents, been to 88 countries and aims to join the “Century Club”!
Her college boyfriend wisely said, “global business will make us rich, let’s get an MBA in that.”
While he dropped out, she succeeded.
Listen to her share her wealth of stories about her global experiences in marketing.
Learn about the La La La (or No No No in Arabic) campaign in the Middle East; the “matching leathers” campaign for Kawasaki; and how the best marketers (Nike, Orvis, REI, Airbnb) are connecting people.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Babs - https://www.linkedin.com/in/babsryan/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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